A new type of exhibition space is opening to the public, where the walls themselves are the canvas. Where visitors can immerse themselves in a multi-sensory art experience. Following hot on the heels of Paris’s acclaimed Atelier des Lumières, Dubai last week opened its own digital art museum. The Theatre of Digital Art (TODA) currently hosts superb projections of Edvard Munch's Scream, Van Gogh's Starry Night and Claude Monet's Water Lilies, along with a feast of other virtual artworks. With tickets on sale now, you won’t want to miss this chance to sample the visual delights of this unique museum.
Located in Dubai’s Souk Madinat Jumeirah district, the venue provides a multifaceted digital art experience, including multimedia exhibitions, contemporary immersive installations, and virtual reality experiences. In what is sure to be a must-visit tourist attraction, the space allows museum-goers the chance to create their own art, and see it exhibited on large screen LED screens.
One unique installation which visitors can look forward to interacting with is a VR experience which transports the viewer to famous artists’ studios. Wearing special glasses, and manipulating a joystick, you can customise anything you see. Not only can you change the colour, scale, and shape of objects, but you can then enter into your own painting. Each visitor is granted three attempts to create their masterpiece, with the final result being shareable on social media.
Visitors are invited to tour the spectacular exhibits, or simply sit back on a bean bag and take in the 360 degree delights of the amazing light show. A dazzling array of animations, all based on famous artworks, will pass into view. Flowers bursting into life, butterflies swooping from wall to wall, radiant lanterns lighting the way, and then a 45 minute multimedia show in a cavernous theatre space. If you love seeing art brought to life, then this is the perfect exhibition for you.
"The idea of ToDA goes back to 2014 when Dubai was focusing a lot on art. We wanted people to see art not just on a wall or canvas, but on a massive digital screen," says the museum's general manager Gabriel Afrim. "Using the latest technology, we have 35 projectors that are mapped in such a way that it makes you feel a part of the painting itself. You can be an element in the masterpiece."
ToDA can accommodate up to 500 visitors, but in keeping with current Covid-19 health and safety guidelines, operations will be conducted at a reduced maximum capacity of 120 visitors. If you’re in the area, and are excited to sample some of the breathtaking features of this museum, then this is well worth seeing.
To find out more about the venue, and to book tickets visit the TODA website at: https://toda.ae/en/.
By Richard Oxley