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Digital art to feature on Europe’s largest billboards this winter!

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Oct 04,2020

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Europe’s largest billboard in London’s Piccadilly Circus will be transformed into a one-off art canvas throughout October and November, as part of an initiative by new platform CIRCA. 

At more than 80 feet wide, the famous billboard usually displays adverts from luxury designers, and occupies pride of place in a tourist-heavy area. Starting on the 1st of October, these huge screens will host a range of digital art, featuring the likes of Ai Weiwei and Eddie Peake. 

Each month, a new artist will have their work featured in 2-minute slots, which will begin from 20:20 GMT. The works will explore our place in the world, particularly in light of the coronavirus pandemic, and our attempts to live with its many challenges. Chinese artist political artist Weiwei has already given us a sneak peak about what we could expect from his contribution, and the other artists involved will likely follow suit with similarly thought provoking pieces. 

November’s programme will be curated by Elvira Dyangani Ose, the director of The Showroom Gallery, who has commissioned new work from the Barcelona-based artist Daniela Ortiz. Her work will explore ‘concepts of nationality, racialization, social class and gender.’ Next on the agenda is artist Cauleen Smith, whose work ‘reflects upon the everyday possibilities of the imagination.’

The project itself is the brainchild of artist Josef O’Connor, who believes that in our current state of emergency, art can act as a force for good and contribute towards re-shaping our fast changing world. A crossroad for individual and collective histories, this digital canvas provides the perfect setting for artists to explore the concept of time, by establishing a new meeting point for people to stop, look-up and feel inspired in the heart of London.

With this collection of artists breathing some creative life into a normally commercialised space, it is hoped that tourists and visitors to the capital will be inspired and enlightened by these attempts to reformulate our relationship with the world, and the society we’re now in. 

The programmes will not only be available for live audiences to view but also streamed online on the website CIRCA.ART. This will enable participating artists to upload supporting content as well as allow live audiences the opportunity to view the works digitally for a full audio-visual immersion in the works being shown. 

To find out more about this amazing project, and to see more of the group’s global initiatives, visit their website here: https://circa-art.com/en/home/

 

 

By Richard Oxley 

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  • Billboard
  • Art
  • Digital
  • Feature
  • Exciting

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