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Digital artists come together for Adobe’s ‘Honor Heroes’ campaign

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Apr 19,2020

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A smiling woman emerges from a sanitised teal background, as a pyramidal shaft of light emanates from her proud expression. Acclaimed digital artist Shepard Fairey has an idiosyncratic selection process for the subjects of his portraits. More often than not, he chooses heroes of humanitarian causes, champions of social justice. In his latest image, kicking off Adobe’s Honor Heroes campaign, his subject is a nurse on the frontline of the battle against coronavirus. 

Writing on Instagram about the piece, Fairey said “I want the portrait to emanate the comforting warmth and empathy healthcare workers provide in the midst of anxiety and crisis.”

With its soothing and medically suggestive colour palette, this piece borrows some of the techniques from Fairey’s other, hugely influential works. Notably, his iconic Hope poster created for Barack Obama’s 2008 Presidential campaign, which uses the same simplified abstract style to illuminate the virtues of an individual.

The striking piece, named Guts not Glory is part of a collaboration spearheaded by Adobe, which invites leading digital artists to use their art to extol the bravery and dignity of those frequently underappreciated health service heros who are right now putting their lives on the line during this pandemic.  

Aaron Draplin, Donna Adi, Jessica Walsh, and Ignasi Monreal, are the other high profile names who will all be releasing original digital artworks celebrating the heroism of those combating the virus. 

Alongside these publicity raising works, Adobe will be pledging $250,000 to Direct Relief as part of this campaign, on top of the $3 million USD commitment Adobe has already made with various organizations supporting communities all across the globe.

“At Adobe, we are so grateful to those who are on the frontlines every day keeping us safe. They are heroes, every single one of them. And so, we are inviting our amazing community to produce their own original creative tributes honoring their heroes,” said Ann Lewnes, CMO at Adobe. “Creativity has the power to bring us all together even in the most challenging times.”

Adobe are encouraging everyone to contribute to his campaign, using the hashtag #HonorHeroes. If you know a hero you’d like to dignify with an artwork, whether healthcare providers, first responders, delivery drivers, sanitation workers, mail carriers, supermarket cashiers, schoolteachers, or anyone carrying out essential work, Adobe wants you to contribute. 

Simple head over to this link to find out more about contributing, as well as viewing the amazing work already created for this campaign: https://www.adobe.com/heroes.html.

 

 

Grocery Gratitude

By Aaron Draplin @draplin

Over and over, I find myself wanting to thank each stocker, deli-counter meat slicer, security guard, and cashier at our neighborhood grocery store who goes into work every day in such a scary time.

 

 

A Family’s Angel

By Brian Yap @byap

Angela R. is a live-in caregiver for elderly members of a family in Medellín, Colombia. She works 24/7 to make sure they eat, take their medicines, and stay safe during the pandemic.

 

By Richard Oxley 

 

 

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  • Heroes
  • Digita
  • Art
  • Campaign
  • Together

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